I'm a designer with over 13 years of experience in solving complex problems for digital products.


Making people's lives a little better through easy-to-use experiences is my passion as a designer.

As a Principal Product Designer at Secfi, my job is to help employees get the best of their equity. I'm currently working on a set of unique financing products that enable employees to own a stake in the company they helped build.

I feel at ease with complexity. I have a passion for solving complicated problems that optimize the journey & experience for the end user — particularly features that may seem simple on the surface but are complex under the hood.

When I’m not designing, you can usually find me cooking some barbecue, surfing, or talking about stocks.


Secfi   Principal Product Designer

2020  -  Present

Work & Co   Design Lead

2018  -  2020

Huge   Senior Product Designer

2016  -  2018

Download Resume
Secfi    Helping employees making the best of their equity
BTG    A brand new bank
Goldman Sachs    Ayco financial planning
TC    The largest investor community in Latin America
Hyundai    Reimagining car purchase
Land Life   Impact you can see

I'm always
happy to talk.

Drop me a line at luiskonrad@gmail.com